Ritz-Carlton Global Strategic Plan

Ritz-Carlton approached Design Army to design a book that will be circulated among the investors and the board of directors charting their future plans to grow the company.


The design utilizes elements from Ritz-Carlton’s brand identity, which was developed by Pentagram.

  • 2018
  • Client : Ritz-Carlton
  • Role : Editorial Designer
  • Mentor : Sucha Becky
  • Designers: Ninad Kale
The design spotlights the scale of the achievements and helps make the content engaging and accesible.
The graphic system and resulting style guide use a combination of luxury photography and filters for the imagery alongside considered typography.