SEED

SEED is an app that provides a platform for people around the world to show the written language they encounter in their daily lives.


Seed is more of a language-knowing app rather than a language-learning app. It aims to bridge the gap between people of different background and communities by letting them access a part of it through Language.

A poster made by the Lebanese graphic designer Kristyan Sarkis, based on a popular Western slogan and using English and Arabic type. CreditCourtesy of TPTQ-Arabic

Fonts and letterforms are more than just design. They are the very fabric of civilization. So what happens when we can not write together? - Michael Rock
As an attempt to do this, we decided to look at the world through the lens of Language. The app weaves culture and typography together to help users successfully navigate the app. Language creates reality and at the same time a divide.
Competitor Analysis
Quora is an app that has been around for quite sometime with very less redesign. The success of the app is easy facilitation of conversations between people, often strangers. It also allows for easy flow across different tabs and finding new stuff.
Reddit is a peek into what people find interesting in the world and how they feel about it. Hence the language/tone of voice is informal. Conversational tone provides information dynamically and is a key to seamless, less intrusive experiences.
User Persona
Three profile types formed the basis of this study.
Vishvesh is travelling to Japan for the first time.
Can SEED warm him up with the language through signage and neighborhood visuals?
Kavya is visiting her in-laws with her husband to Frankfurt after 10 years.
Can SEED help her brush up the language as she travels across the city?
Vishwajeet is travelling to Indonesia for work for a week.
Can SEED connect him to the language expert friends in Indonesia?
Basic Structure
User Flow
Since communication around the world was our main goal, LOCATION became the starting point in our userflow. But we soon realized it was limiting the user interaction.
Based on the way people travel and take photos, three starting points emerged:
LOCATION (countries, cities,.etc),
FORMAT (signage, books, newspapers,.etc)
Language.
APP : EXPLORE
APP : ON SELECTING IMAGE
APP : CONTRIBUTE / QUERY
APP : USER PROFILE
Enhancing micro-interactions to create lasting impression and more user turn-around.
For the content to be the king and communication to be clear, a minimal visual language was decided. The typography in the images provide the texture to the visual design.
WEBSITE : USERFLOW
The website acts as a repository of data. Unlike the app, here the comment section is diabled and the user can find an in-depth information about a particular language/script.
WEBSITE : HOMEPAGE
WEBSITE : HOMEPAGE - LANGUAGE / COUNTRY / FORMAT
WEBSITE : LANGUAGE DESCRIPTION
WEBSITE : ABOUT / COMMENTS
APP : APPLE WATCH
Apple Watch Seed App is a location based app that alerts you with nearby query posted by others and also posted by the user.
Important learning point in this project was to understand the conversational apps that foster seamless interaction between users and across mediums.