Ashes to Ashes

Anti-Smoking campaigns are undertaken by many designers and advertising agencies. Some are successful and most are not. The project utilizes parody, satire and humor to investigate the current practices of anti-smoking campaigns, and explore the different challenges of unlearning smoking.

2018
Inspired from SNL sketches using humour, parody and satire to create animations that depict three stages of unlearning smoking.
CONTACT OUTER WORLD
TYING TO A RAILWAY TRACK

Collaterals across different formats.

BEHEADING
Another aspect of the thesis was to visually represent the effect of warning signs that exist on cigarette boxes on smokers.
Exhibition was a space to provide the context to the entire project by providing the past, present and future endeavours.